{"id":504,"date":"2020-04-14T14:53:46","date_gmt":"2020-04-14T14:53:46","guid":{"rendered":"https:\/\/bdscinc.com\/?p=504"},"modified":"2020-10-30T15:19:12","modified_gmt":"2020-10-30T15:19:12","slug":"selling-vs-key-account-management","status":"publish","type":"post","link":"https:\/\/bdscinc.com\/selling-vs-key-account-management\/","title":{"rendered":"Selling vs Key Account Management"},"content":{"rendered":"
Although selling and managing key accounts have a number of similarities, there are stark differences.\u00a0 As with anything, the devil is in the details.\u00a0 Your company has to make a strategic decision to establish key customer relationships by selecting a few customers or go with a much broader strategy of selecting a much larger set of customers.<\/p>\n
It helps to look at each closely and the differences become apparent.<\/p>\n
Either approach can be successful stand-alone or used in combination.\u00a0 Both approaches have the same goal in mind \u2013 increasing revenue \u2013 but have different paths to get there.\u00a0 Make you\u2019re your sales reps have the proper skills and training whether or not they\u2019re associated to both roles.<\/p>\n","protected":false},"excerpt":{"rendered":"
Although selling and managing key accounts have a number of similarities, there are stark differences.\u00a0 As with anything, the devil is in the details.\u00a0 Your company has to make a strategic decision to establish key customer relationships by selecting a few customers or go with a much broader strategy of selecting a much larger set […]<\/p>\n","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/posts\/504"}],"collection":[{"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":2,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/posts\/504\/revisions\/738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/media\/505"}],"wp:attachment":[{"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bdscinc.com\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}